Brand & Print
Editorial Design & Print
From editorial magazines to branded travel publications, I create print experiences that combine visual storytelling, thoughtful layouts and strong art direction. My work spans the entire design process, from concept development and photo research to typography, image selection and final pre-press production. The result combined travel inspiration and food culture with Birra Moretti’s established brand identity.
The Escapist
Travel & Lifestyle Magazine · UK Market · 80 Pages
The Escapist was an 80-page travel and lifestyle magazine developed for the UK market and funded primarily through advertising partnerships. The publication brought together a diverse range of editorial content, from destination features and travel guides to LGBTQ+ recommendations and literature tips.
I was responsible for the complete design and layout of the magazine, including photo research, image selection and pre-press preparation. A flexible editorial system ensured a consistent visual identity across the publication while allowing different content formats, photography and commercial elements to work together seamlessly.
Magazine Cover
The cover was designed to capture the spirit of travel and discovery while establishing the magazine’s visual identity. It needed to attract readers through strong imagery and editorial appeal while also supporting the publication’s commercial objectives.
Editorial Layout
The interior pages combined destination features, practical travel recommendations and lifestyle content within a flexible layout system. Careful attention to typography, image selection and page composition ensured readability while giving each section its own visual character. See PDF
Birra Moretti: Sale di Mare
Travel & Lifestyle Magazine · UK Market · 80 Pages
The Escapist was an 80-page travel and lifestyle magazine developed for the UK market and funded primarily through advertising partnerships. The publication brought together a diverse range of editorial content, from destination features and travel guides to LGBTQ+ recommendations and literature tips.
I was responsible for the complete design and layout of the magazine, including photo research, image selection and pre-press preparation. A flexible editorial system ensured a consistent visual identity across the publication while allowing different content formats, photography and commercial elements to work together seamlessly.
Cover Design
The cover paired custom illustration with Birra Moretti’s visual identity to create an inviting introduction to the publication. It established the tone for a travel-inspired editorial experience while connecting the guide to the wider Sale di Mare launch campaign.
Editorial Layout & Storytelling
A flexible grid system brought together destination features, travel recommendations, recipes and full-page photography. The layout balanced informative content with immersive imagery, creating visual variety while maintaining consistency throughout the 160-page publication.
The campaign helped Sale di Mare win Product of the Year 2025 in the beer category. The travel guide played a role in translating the product’s Italian inspiration into a tangible, engaging brand experience. See PDF
