Brand & Print
A travel guide for Birra Moretti
Inspirational digital and physical travel guides, a phased social campaign, and two UK hotel restaurant takeovers brought a taste of Italy to the UK as part of Birra Moretti’s launch campaign for Sale di Mare. As part of the campaign, I designed and produced a 160-page travel guide celebrating Italian destinations, culture, and cuisine through editorial content, photography, and illustration. My role covered the complete layout and design of the publication, photo research and image selection, and pre-press preparation. Custom illustrations were created in collaboration with an external illustrator.
Cover Design
The cover combines a beautiful illustration with the established Birra Moretti beer brand identity, creating an inviting introduction to the travel-inspired narrative. As a key campaign asset, the publication was designed to communicate the atmosphere associated with the Sale di Mare launch.
Interior Pages
The interior layout balances editorial storytelling with visual exploration. A flexible grid system was developed to accommodate a variety of content types, including destination features, travel recommendations, recipes, and full-spread photography.
Result
The result is an editorial piece that combines travel inspiration, food culture, and brand storytelling within a cohesive and engaging reading experience. The campaign helped the product win “Product of the Year” in the 2025 beer category.
Destination pages pairing photography with editorial content.
Recipe layouts designed for clarity and readability.
Full-spread imagery used to immerse readers in the landscapes and atmosphere of Italy.