Brand & Print
A travel guide for Birra Moretti
A 160-page travel guide created as part of Birra Moretti’s UK campaign for the launch of Sale di Mare. The publication celebrates Italian destinations, culture, and cuisine through a mix of editorial content, photography, and illustration. My role included the complete layout and design of the book, photo research, image selection, and pre-press preparation. Custom illustrations were created in collaboration with an external illustrator.
Cover Design
The cover combines a beautiful illustration with the established Birra Moretti beer brand identity, creating an inviting introduction to the travel-inspired narrative. As a key campaign asset, the publication was designed to communicate the atmosphere associated with the Sale di Mare launch.
Interior Pages
The interior layout balances editorial storytelling with visual exploration. A flexible grid system was developed to accommodate a variety of content types, including destination features, travel recommendations, recipes, and full-spread photography.
Result
The result is an editorial piece that combines travel inspiration, food culture, and brand storytelling within a cohesive and engaging reading experience.
Destination pages pairing photography with editorial content.
Recipe layouts designed for clarity and readability.
Full-spread imagery used to immerse readers in the landscapes and atmosphere of Italy.