Goal
The aim of our collaboration with Jaguar was to authentically combine the Jaguar F-TYPE with Secret Escapes' luxury hotel offerings.
Implementation
We developed an exclusive collection of luxury hotels and premium experiences, curated in collaboration with Jaguar, to reflect the brand's elegance and exclusivity. We created a connection between the F-TYPE and a variety of destinations and travel experiences. For the F-TYPE, we developed bespoke "Jaguar Escapes" in the city, along the coast, and in the mountains.
Our compelling storytelling was presented on dedicated microsites, enriched with stunning photos, videos, and information about the vehicle models and selected accommodations.
A particular highlight of our campaign was the strategic placement of F-TYPE models in front of selected partner hotels, which offered their guests a particularly exclusive experience and strengthened the connection between Jaguar and luxury travel.
Result
The campaign combined Jaguar's elegance with exclusive travel experiences and achieved a strong brand presence, delighted the target audience and significantly exceeded the defined KPIs through curated luxury hotels, tailor-made road trips, high-quality video content and experiential marketing – including F-TYPE placements in front of partner hotels that offered added value to guests, hotels and Jaguar alike.
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Creatives
Here is a small selection of the advertising materials I have created. Hover over the thumbnails and scroll to see the whole screens.
